HCA's Capital Division Selects EDC Client, Geonetric, to Serve as Strategic Content Partner for 15 Facilities
Cedar Rapids, IA - November 1, 2011 - HCA's Capital Division has selected EDC client, Geonetric, to create and implement a comprehensive online content strategy for fifteen of its hospitals in Virginia and New Hampshire. Geonetric will develop recommendations for building intuitive information architecture that allows the Capital Division to consolidate sites and improve user interaction. In addition to developing site structures, Geonetric will also create engaging content that emphasizes the regionally-known health system brands while still showcasing the strength of local facilities.
"Geonetric possesses industry-recognized expertise to support our brand-building strategies on the Internet," said Mark Foust, vice president of communications for HCA's Richmond, Virginia-based Capital Division. "We selected them because of their ability to improve the engagement of website viewers through not only content enhancement, but also information architecture work."
Geonetric's scope of work primarily involves HCA Virginia, which includes seven hospitals in Central Virginia, two in Northern Virginia, and the four hospitals of the LewisGale Regional Health System in Southwest Virginia. Portsmouth Regional Hospital and Parkland Medical Center in New Hampshire are also part of the project. The project focuses on ensuring that site structure and Web content evolves in step with organizational goals and user needs. The new site structure will provide a comprehensive brand experience for site visitors while still serving as a hub for facility-specific content.
The strategy will be guided by a comprehensive audit and an in-depth analysis of all existing website content across the regional systems. Geonetric will then create and implement content that supports the objectives of HCA's Capital Division and provide recommendations for a content governance structure that is sustainable for the long term.
About HCA Virginia
HCA Virginia operates 13 hospitals and more than 30 outpatient centers in the commonwealth and is affiliated with some 3,000 physicians. Its facilities include Chippenham Hospital, Johnston-Willis Hospital, Henrico Doctors' Hospital, Parham Doctors' Hospital, Retreat Doctors' Hospital, John Randolph Medical Center and Spotsylvania Regional Medical Center in Central Virginia; LewisGale Medical Center, LewisGale Hospital at Alleghany, LewisGale Hospital at Montgomery and LewisGale Hospital at Pulaski in Southwest Virginia (the LewisGale Regional Health System); and Reston Hospital and Dominion Hospital in Northern Virginia. In addition to being one of the state's largest employers, it provides approximately $100 million in charity care to uninsured patients each year and pays $100 million in taxes. For more information, visit hcavirginia.com, twitter.com/hcavirginia (@hcavirginia), facebook.com/hcavirginia, or youtube.com/hcavirginia.
About Geonetric®
Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting - all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.
