EDC Client, Geonetric, Launches New Website and Patient Portal for MidMichigan Health
Cedar Rapids, IA - March 4, 2011 - Geonetric, an online solution provider for the healthcare industry, launched a new website for MidMichigan Health . The Midland, MI-based health system selected Geonetric based on its healthcare expertise and sophisticated software platform. Geonetric created a new website and "MyMidMichigan" patient portal to build long-term relationships between the health system and patients from its 12-county region.
"The new website offers immediate value with more transactional capabilities, enhanced audiovisual content, social media-friendly pages and a secure portal," says Warren Johnson, director of corporate marketing at MidMichigan Health. "It also lays the foundation for future integration with systems such as electronic medical records, scheduling and registration software, mobile devices and more."
The new consumer website and patient portal are built on Geonetric's content management system, VitalSite. The new design ensures that patients and visitors enjoy a consistent online experience across all of MidMichigan's affiliates, which include hospitals, nursing homes, physician practices and other related health services.
Some of the site's key features include:
- Provider Directory, searchable by name or by location, insurance and specialty
- Online Bill Payment and Donations
- Urgent Care Wait Times for the health system's multiple urgent care centers
- Conditions and Treatments Directory promoting the health system's services
- Maps and Phone Directory searchable by service or facility, providing maps, phone numbers, hours of operation and driving directions
- Online Job Postings and information for specialized audiences such as medical students, student nurses and physician residents
- Calendar and Events Registration
- Web Nursery with online baby photos
- eCards delivered to hospital patients or nursing home residents
- Microsites for physician practices
- SmartPanels that provide site visitors customized content and calls to action based on the pages they are viewing
- Patient Testimonials placed strategically throughout the site
- Video and Flash Content and other interactive media
About MidMichigan Health
MidMichigan Health is a non-profit health system, headquartered in Midland, Michigan. It covers a 12-county region with medical centers in Midland, Alma, Clare and Gladwin, Michigan as well as urgent care centers, home care, nursing homes, physicians, medical offices and other specialty health services. MidMichigan has more than 6,000 employees, physicians and volunteers and provided more than $84 million in community benefits in 2010. For more information, visit www.midmichigan.org.
About Geonetric®
Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting - all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com.
