EDC Client, Geonetric, and CPM Partner to Offer Clients New Ways to Expand Relationships with Health Consumers
Cedar Rapids, IA - March 23, 2011 - Geonetric and CPM Marketing Group Inc., both pioneers in healthcare technology solutions, today announced a collaboration to build on the strengths of their individual products. The alliance will set the stage for a new frontier in online user engagement, allowing Geonetric to incorporate CPM's business analytics into its VitalSite software product. The combination will provide clients the opportunity to provide greater personalization for online health consumers, including predictive capabilities to help drive service line volumes and growth.
"Geonetric is positioned to leverage CPM's technology to provide a more engaging and personalized user experience," says John Hallick, president and CEO of CPM. "CPM's robust data and advanced predictive modeling combined with Geonetric's impressive software capabilities will expand each organization's ability to help hospitals reach patients through online channels. Together, we'll set a new standard in user experience, taking personalized online content to the next level."
"This collaboration leverages the strengths of our two organizations," says Eric Engelmann, president and CEO of Geonetric. "Geonetric's VitalSite technology, specifically our SmartPanel and Patient Portal capabilities, offer the perfect foundation for CPM's unique business analytics. Incorporating CPM's data mining with VitalSite will allow our technology to become more intelligent, providing clients unprecedented ways to connect with consumers. Geonetric and CPM will set the industry bar for how to use patient-centric technology to deliver targeted patient content and ultimately improve care delivery."
Geonetric and CPM have a number of leading hospital clients in common and are excited to offer enhanced capabilities to them. Together, Geonetric and CPM will offer healthcare organizations an unparalleled view of their patients, allowing them to provide sophisticated technology touch points to deliver targeted health education, preventative information, as well as improved opportunities to offer online decision support and disease management.
Geonetric and CPM share a vision for the possibilities technology will play in future healthcare delivery. In addition, they are both dedicated to developing patient-centric solutions for the healthcare industry and are focused on delivering impressive client service.
About CPM Marketing Group Inc.
CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing ) and Facebook for healthcare news and updates.
About Geonetric®
Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting - all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com or follow us on Twitter ( @geonetric).
