Baptist Memorial Health Care Selects EDC Client Geonetric to Advance Online Initiatives
Cedar Rapids, IA - May 10, 2011 - Baptist Memorial Health Care (BMHC) has selected EDC client, Geonetric, an online solutions provider for the healthcare industry, to develop a consumer website and mobile site for the Memphis, TN-based health system. With 14-hospitals and a network of clinics and outpatient centers, the health system will partner with Geonetric to develop an online presence that emphasizes its nationally-known brand while maintaining the strength of its individual facilities.
"BMHC is one of the leading health care systems in the region and we need a partner that will help us maintain that leadership through our online presence," says Scott Fountain, Senior Vice President and Chief Development Officer at BMHC. "Geonetric has the expertise, both in terms of strategy and software, to meet the needs of a health system of our size. We are looking forward to building an online presence that reflects our brand as one of the top-performing health systems in the country."
BMHC's website will be built on the latest version of Geonetric's content management system, VitalSite 6. The VitalSite platform, designed to craft an intuitive experience for users, seamlessly integrates content, functionality and patient information. The site will incorporate interactive functionality, including a robust provider directory, appointment requests and calendar and events registration.
With 14 hospitals and numerous related healthcare organizations, the health system will also be able to effectively filter content to site visitors using Geonetric's impressive FlexFilter technology. FlexFilter allows BMHC to present information in multiple ways, showcasing all services and providers at the health system level, or allowing users to drill down to services and providers at the individual facility level.
Geonetric will also develop a mobile site for the health system which will deliver focused content and access to important information.
About Baptist Memorial Health Care
One of the largest not-for-profit health care systems in the United States, Baptist Memorial Health Care offers a full continuum of care to communities throughout the Mid-South. The Baptist system, which consistently ranks among the top integrated health care networks in the nation, comprises 14 affiliate hospitals in West Tennessee, North Mississippi and East Arkansas; more than 4,000 affiliated physicians; a physician management group; home, hospice and psychiatric care; minor medical centers and clinics; a network of surgery, rehabilitation and other outpatient centers; and an education system highlighted by the Baptist College of Health Sciences. Baptist has more than 2,600 licensed beds system wide, employs more than 12,000 people and has approximately 85,000 admissions annually. In fiscal year 2010, Baptist provided $204 million in community benefit to the communities it serves. For more information about Baptist, please visit www.baptistonline.org or call 800-4-BAPTIST.
About Geonetric®
Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting - all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.
