IOWA CITY, IA – MARCH 15, 2016 –Gluten and allergen-free baking mix brand Breads from Anna announced the sale of its assets following a third record year of sales growth. The new owners, Wholesome Treats, Inc., will keep the business and employees in Iowa City, IA.
“Growing Breads from Anna from launch in 2004 to a product line of 12 gluten-free / allergen free mixes distributed globally has been a rewarding experience,” said Anna Sobaski, Founder and President. “The purchase by Wholesome Treats brings the knowledge and experience critical to continued growth of the brand in a very competitive market.”
Wholesome Treats Inc. is a business formed specifically to acquire Breads from Anna and expand its growth in an industry in which the founders have over a decade of successful experience. “We are excited to become part of a trusted brand of foods loved by diet challenged consumers and their families alike. Breads from Anna has tremendous growth potential in the retail outlet, web direct and food service space. I am certainly looking forward to working with Anna and the team to realize that growth by making these fantastic foods available to consumers across the globe,” said Shah Chaudary, Co-Owner / CEO.
Sobaski has led the company as it grew into regional and national retail store distribution, from utilization of an outside co-packer to her own dedicated allergen-free production facility, and three years ago, to her first investors, which enabled the purchase of new equipment and additional talent needed to compete in a growing and very crowded gluten-free category. “We have always received great feedback from consumers about the taste and nutrition of our mixes, so it’s very nice to know that we are increasing our reach and availability to more consumers, in more markets,” said Sobaski. “Our growth has outpaced the category in the past few years and that is very exciting for us.”
Breads from Anna is an Iowa-based entrepreneurial growth success story. “Our mission has always been to make the best tasting and most nutritious gluten and allergen free products that can be enjoyed by all. Our flour blends make it very easy for anyone to prepare food that is safe, healthy and delicious,” Sobaski continued.
“We will continue Anna’s mission by opening new channels of distribution and building consumer awareness. To our brand fans, this is just the beginning! We will continue our tradition of innovation, clean ingredients and great tasting foods,” promised Chaudary.
Sobaski will continue her involvement in the company as the Brand President. “This transition allows me to be part of a team of experts in the food business all working together to create more awareness and sales of Breads from Anna products.”
About Breads from Anna
Based in Iowa City, IA, Breads from Anna ships product throughout the U.S. and globally. Launched in 2004 with her original gluten, soy, rice and nut-free free flour blend, the brand has grown to offer a line of 12 gluten and allergen-free flour blends, including sandwich breads, quick breads, pie and pizza crusts, muffins, pancakes, and brownies. Breads from Anna flour blends address the top eight food allergies including dairy, eggs, peanuts, tree nuts, wheat, soy, rice, fish and shellfish. All flour blends are produced in a gluten, soy, rice and nut-free facility that is also USDA and Kosher certified.
Breads from Anna baking mixes are not simply free from allergens, they are full of nutrition and made from natural bean and chia flours, which are good sources of lean protein, fiber, Omega 3’s, antioxidants and vitamins. Additionally, Anna carefully selects herbs and spices for their taste and health benefits and uses only all natural, unrefined sweeteners.
Additional information about gluten and allergen free mixes available at Breads from Anna can be found by visiting www.breadsfromanna.com and on Facebook at http//facebook.com/breadsfromanna. Baking mixes can be purchased directly online at www.breadsfromanna.com.
About Shah Chaudary
Chaudary brings a wealth of global markets and management experience to Breads From Anna. He has held leadership positions in industries ranging from Textile Manufacturing to Foods Import/Export. Most recently, Chaudary has been involved in Management Consulting at one of the top Management Consulting firms and led Supply Chain and Commercialization functions at a middle market food manufacturer in the Chicagoland area. Chaudary holds a bachelor’s degree in Business Administration and holds multiple certifications in management disciplines.
