Technical
Search Engine Marketing Specialist
General Description:
Clickstop, Inc. is looking for an experienced and results-oriented Search Engine Marketing Specialist to
take our PPC and SEO efforts to the next level. In this position you will be responsible for driving
business to our collection of 11 E-commerce stores through cutting edge search engine marketing
techniques and strategies. Our diversity of brands will provide you a constant variety of interesting and
challenging work that will require you to bring your “A” game every day. The position will work with our
executive, marketing, and technical teams to refine pay-per-click advertising strategies, search engine
optimization techniques, and on-page page visual design to maximize click value and the overall
customer experience.
Responsibilities:
Pay-Per-Click:
- New Keyword Development and Testing.
- Monitor and analyze campaigns to meet revenue goals.
- Hands-on Bid Optimization.
- Ad Copy-Writing and Testing.
- Developing Testing Plans, Implementing New Strategies and Measuring the Results.
Search Engine Optimization:
- Competitive & Market Analysis.
- Perform Search Engine Ranking Reports.
Landing Page Optimization:
- Collaborating with the Sales and Marketing Teams to Drive Unified Consumer Experience.
- A/B testing of page designs to maximize conversions.
- Pushing our SEM Strategies beyond industry Best Practices.
Our ideal candidate has 3+ years of SEM experience and is looking to learn a lot more. An analytical
mind, natural curiosity and an interest in the SEM industry are a must. Clickstop, Inc. offers the
opportunity to learn quickly in a hands-on, fast-paced environment, so we are looking for candidates
that share our passion for online marketing and who possess a desire to have a big impact in a fast growing company.
Required Qualifications:
- Bachelor’s degree, preferably in Business, Marketing, or Advertising.
- 3+ years of hands-on experience managing pay-per-click accounts spending $10,000+/mo.
- 3+ years of experience in an online high-volume e-commerce environment.
- 3+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
- Strong analytical and problem solving abilities.
- Outstanding verbal and written communication.
- Strong organizational skills, time management and attention to detail.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- The ability to think creatively and work independently.
Desired Qualifications:
- Prior experience with XHTML, CSS, JavaScript development
- Google Advertising Professional Certification
Benefits Package:
- Paid vacation, holidays
- 401k retirement plan with generous company match
- Health Insurance - 100% of premiums paid by company
- Dental, life, disability insurance
- Fun, casual, and relaxed work environment (brand new digs in 2011!)
- The position is in our Urbana, IA headquarters; consideration will be given to working from our
Des Moines, IA office or a home office. To be considered for a virtual position you must have a
long track record of success working remotely and strong references to back up your history of
success in Search Marketing.
Learn more about our company, culture, and future plans @ www.clickstop.com
