Julie Zielinski, Consultant
Julie Zielinski is a part-time Adjunct Lecturer at the University of Iowa, teaching undergraduate marketing and graduate level business strategy courses. Additionally, she consults to local, national, and global businesses, helping them formulate business strategy and develop and execute high return marketing plans.
Her current role followed a 16 year corporate marketing career in the healthcare, transportation, and commercial office furniture industries. She has managed multi-million dollar product lines and cross-functional work teams of marketing, industrial design, and engineering to identify high priority growth opportunities and develop new solutions for these markets. Most recently Julie was Vice President of Marketing with Allsteel, a global contract office furniture brand within HNI Corporation, in Muscatine, Iowa. In this capacity she was responsible for leading a team of marketing professionals to identify opportunities for unique competitive advantage in new products and build a strong brand through marketing research, sales and dealer support, marketing communications, public relations, advertising, web marketing, and other buzz marketing activities. Her work there also included development of corporate strategy.
Julie's passion lies in helping clients identify key strategic and market position opportunities and then translating this chosen strategic direction into executable business plans to strengthen their unique competitive advantage in the marketplace.
Julie serves on the Marketing Advisory Council for the University of Iowa and has served on the Board of Advisors for the University of Iowa Tippie College of Business School of Management. She has also held board positions with the Girl Scouts of Eastern Iowa and volunteers her time locally with the Iowa City Community Schools Foundation.
Julie has a B.A. from the University of Notre Dame and an M.B.A. from the University of Iowa.
